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Guaraná: A Rising Star in the Global Market with Diverse Applications
Guaraná, hailing from the Amazon Basin, is making a mark in multiple industries.
Market Growth
In 2023, the Guaraná market was valued at $72.8 billion. It’s projected to reach $107.5 billion by 2030, growing at a 5.2% CAGR from 2024 – 2030.
Production Hub
Brazil dominates Guaraná production, consumption, and export. Its Amazon region’s climate is perfect for cultivation, and it ships products mainly to Europe and the US.
Industry Applications
Food & Beverage: 70% of Guaraná goes into soft and energy drinks for an energy boost. In Brazil, it’s a soda staple. The rest is made into powder for supplements or flavoring.
Pharmaceuticals & Cosmetics: Guaraná’s beneficial compounds are used in drugs for energy and focus, and in cosmetics like creams for its antioxidant and anti – inflammatory properties.
